Juan Carlos Muñoz:
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A Culinary Entrepreneur with Deep Roots in Mexican Tradition

Juan Carlos Muñoz is a distinguished figure in the culinary world, celebrated for his dynamic involvement in several successful ventures that celebrate Mexican heritage. A native of Oaxaca, Mexico, Juan Carlos brings over two decades of experience as a mixologist, crafting innovative cocktails that are as culturally rich as they are delicious.

Juan Carlos’s entrepreneurial journey began at the Churro Factory, a rapidly expanding chain that specializes in Mexican desserts. As one of the owners, he has played a pivotal role in popularizing this sweet treat, bringing a taste of Mexican tradition to a broader audience.

Expanding his culinary repertoire, Juan Carlos also co-owns Istmo, a restaurant dedicated to Oaxacan cuisine. Here, he merges traditional flavors with modern culinary techniques, creating a dining experience that’s both authentic and innovative.

His passion for mixology and Mexican culture is further embodied in Raizes, a Mexican cocktail bar where he is also an owner. At Raizes, Juan Carlos’s expertise shines as he oversees the creation of signature cocktails, each telling a story of heritage and artistry.

With each venture, Juan Carlos Muñoz continues to leave a significant mark on the culinary landscape, championing Mexican culture through his entrepreneurial spirit and deep respect for his roots.

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